1) Introduction and contact details of the responsible party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.
1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Radaddel GmbH, Auweg 1, 82439 Großweil, Germany, Tel.: +49 8841 9999 104, Email: info@radaddel.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 When you use our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/referrer from which you accessed this page
- Browser used
- Operating system used
- IP address used (possibly in anonymized form)
The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.
3) Hosting & Content Delivery Network
Shopify
We use the system of the following provider for hosting our website and displaying the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)
Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
4) Cookies
To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save your website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage duration in your web browser's cookie settings.
If any of the cookies we use process personal data, this processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.
You can configure your browser to notify you when cookies are set and allow you to decide whether to accept them individually, or to exclude the acceptance of cookies in certain cases or entirely.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Making contact
5.1 Facebook Chat
This website uses a live chat system from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the effective support of our website visitors.
Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been conclusively resolved.
In addition, further information may be collected and analyzed using cookies for the purpose of creating pseudonymized user profiles. However, this information does not serve to personally identify you and is not combined with other data sets. If this information is personally identifiable, it is processed in accordance with Article 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.
You can prevent cookies from being set by adjusting your browser settings. However, this may limit the functionality of our website. You can object to the collection and storage of your data for the purpose of creating a pseudonymized user profile at any time with effect for the future.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
5.2 WhatsApp Business
You have the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We use the so-called "Business version" of WhatsApp for this purpose.
If you contact us via WhatsApp regarding a specific transaction (for example, an order you have placed), we will store and use the mobile phone number you use with WhatsApp, as well as your first and last name (if provided), in accordance with Article 6(1)(b) of the GDPR, to process and respond to your inquiry. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address, or email address) in order to assign your inquiry to a specific transaction.
If you use our WhatsApp contact for general inquiries (e.g., regarding our range of services, availability, or our website), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.
Your data will only be used to answer your inquiry via WhatsApp. It will not be shared with third parties.
Please note that WhatsApp Business accesses the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of its parent company, Meta Platforms Inc., in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact data of users who have actually contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts, in accordance with Article 6(1)(a) GDPR, by accepting the WhatsApp Terms of Service upon first using the app on their device. The transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and settings options to protect your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.
The processing described above may involve data transfers to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
5.3 When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the respective form. This data is stored and used solely for the purpose of responding to your inquiry, contacting you, and for the associated technical administration.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it can be inferred from the circumstances that the matter has been conclusively resolved and provided that no statutory retention obligations exist.
6) Registration on the website
You can register on our website by providing personal data. The specific personal data processed for registration is determined by the input form used. We use the so-called double opt-in procedure for registration, meaning your registration is only complete once you have confirmed it by clicking the link in the confirmation email sent to you for this purpose. If you do not confirm your registration within 24 hours, it will be automatically deleted from our database. Providing the aforementioned data is mandatory. You may provide any further information voluntarily through our portal.
When you use our portal, we store your data required for contract fulfillment, including any payment information, until you permanently delete your account. We also store any voluntary data you provide for the duration of your portal use, unless you delete it beforehand. You can manage and change all this information in the secure customer area. The legal basis for this is Article 6(1)(f) GDPR.
Furthermore, we store all content you publish (such as public posts, wall entries, guestbook entries, etc.) in order to operate the website. We have a legitimate interest in providing the website with all user-generated content. The legal basis for this is Article 6(1)(f) GDPR. If you delete your account, your public statements, especially in the forum, will remain visible to all readers, but your account will no longer be accessible. All other data will be deleted in this case.
7) Comment function
When you use the comment function on this website, your comment, the date and time it was posted, and your chosen username will be stored and published on this website. Your IP address will also be logged and stored. This IP address is stored for security reasons and in case you, as the person posting the comment, infringes the rights of third parties or posts illegal content. We need your email address to contact you if a third party objects to your published content as being unlawful.
The legal basis for storing your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.
8) Use of customer data for direct marketing
8.1 Subscribe to our email newsletter
When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for sending our newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving it. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you subscribe to the newsletter, we store your IP address, which is registered by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for sending you promotional material via the newsletter. You can unsubscribe from the newsletter at any time via the unsubscribe link provided in the newsletter or by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this privacy policy.
8.2 Brevo
Our email newsletters and other promotional email communications are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
Based on our legitimate interest in effective and user-friendly email marketing, we forward your data provided during registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can handle the email distribution on our behalf.
Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also conducts statistical performance analysis of email campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but not combined with other data sets.
You can revoke your consent to email tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.
8.3 Advertising by postal mail
Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.
9) Online Marketing
9.1 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These web beacons allow simple actions, such as website traffic, to be recorded, collected, and analyzed. The information generated by the cookie and/or web beacon about your use of this website (including your IP address) is generally transmitted to and stored on a Google server. This may also involve transmission to the servers of Google LLC in the USA.
Google uses the information obtained in this way to analyze your usage patterns with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.
All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 Own Affiliate Program
In connection with the product presentations on our website, we operate our own affiliate program. Within this program, we provide interested third-party website operators with partner links for placement on their websites, which lead to our offers. Cookies are used for this affiliate program. These cookies are generally placed on the partner website after you click on a corresponding partner link, and we are therefore not responsible for their data protection. Cookies are small text files that are stored on your device to track the origin of transactions (e.g., "sales leads") generated via these links. This allows us to recognize, among other things, that you clicked on the partner link and were redirected to our website. This information is required for payment processing between us and the affiliate partners. If the information also contains personal data, the processing described above is based on our legitimate financial interest in processing commission payments in accordance with Article 6(1)(f) GDPR.
If you wish to block the analysis of user behavior via cookies, you can configure your browser to inform you about the setting of cookies and decide individually whether to accept them, or to exclude the acceptance of cookies in certain cases or in general.
10) Web analytics services
10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, Google (Universal) Analytics sets cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.
The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics, which is shortened, will not be merged with other Google data. The data collected through the use of Google (Universal) Analytics is stored for two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/ , https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google (Universal) Analytics uses the special feature "demographics" to generate statistics about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.
Google Signals
As an extension to Google (Universal) Analytics, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please see the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
10.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, Google Analytics sets four cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.
The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/ , https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special feature "demographics" to generate statistics that provide information about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target groups for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.
Google Signals
As an extension to Google Analytics 4, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please see the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11) Retargeting/remarketing and conversion tracking
11.1 Meta Pixel with enhanced data matching
Within our online service, we use the "Meta Pixel" service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
When a user clicks on one of our ads on Facebook or Instagram, the URL of our linked page is extended with a parameter using "Meta Pixel." This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself. Furthermore, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes like purchases, account logins, or registrations (extended matching). The cookie is then read and enables the transmission of the data, including the specific customer data, to Meta.
We use "Meta Pixel" with advanced matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they match the interests of users or have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called "Custom Audiences").
Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard "Meta Pixel" feature, the enhanced matching function helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Meta, allowing it to be associated with the respective user profile and enabling Meta to use the data for its own advertising purposes in accordance with Meta's data policy ( https://www.facebook.com/about/privacy/ ). This data may allow Meta and its partners to display ads on and off Facebook.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transferred to and stored on a Meta server; in this context, data may also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.2 Google Ads conversion tracking without cookies
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to advertise our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from these advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not place any cookies on your device at any time.
Instead, your browser's local storage is used to store a unique ID assigned by Google, which enables analysis of your website usage. Certain user information is processed using this ID.
The ID is set when a user clicks on an ad served by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information collected in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.
However, you will not receive any personally identifiable information. When using Google Ads, personal data may also be transferred to Google LLC servers in the USA. Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites
If the information collected relates to a person, processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.3 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
Google Marketing Platform (GMP) uses cookies to deliver relevant ads to users, improve campaign performance reports, and prevent users from seeing the same ads multiple times. Using a cookie ID, Google tracks which ads are displayed in which browser, thus preventing them from being shown repeatedly. Furthermore, GMP can use cookie IDs to track conversions related to ad requests. This occurs, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser's website and makes a purchase. According to Google, GMP cookies do not contain any personally identifiable information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.
We have no control over the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows, based on our current knowledge: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider will learn and store your IP address. The use of GMP may also involve the transfer of personal data to the servers of Google LLC in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
You can find the privacy policy of GMP by Google here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
12) Page functionalities
12.1 Facebook Plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins enable direct interaction with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our website containing such plugins is accessed, no connection is established with the provider's servers.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, will your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, information about your device (including your IP address), your browser, and your browsing history will be transmitted to the provider to a certain extent and may be further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the plugin by clicking it again. However, this withdrawal does not affect data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
12.2 Instagram Plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins enable direct interaction with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our website containing such plugins is accessed, no connection is established with the provider's servers.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, will your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, information about your device (including your IP address), your browser, and your browsing history will be transmitted to the provider to a certain extent and may be further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the plugin by clicking it again. However, this withdrawal does not affect data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
12.3 Youtube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the content, at the latest when the video starts playing. In doing so, certain information, including your IP address, is transmitted to the provider.
When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not want this association with your account, you must log out before clicking the play button.
All of the aforementioned processing activities, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
12.4 Google Maps
This website uses an online map service provided by the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive maps to visually represent geographical information. Using this service will show you our location and make it easier for you to find us.
When you access pages on our website that include a Google Maps map, information about your use of our website (such as your IP address) is transmitted to and stored on Google servers. This may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether you have a Google account and are logged in. If you are logged into Google, your data will be directly associated with your account. If you do not want this association with your Google profile, you must log out before activating the button. Google stores and analyzes your data (even for users who are not logged in) as usage profiles.
The collection, storage, and analysis of your data are carried out in accordance with Article 6(1)(f) of the GDPR, based on Google's legitimate interest in displaying personalized advertising, conducting market research, and/or tailoring Google websites to user needs. You have the right to object to the creation of these user profiles, and to exercise this right, you must contact Google. If you do not agree to the future transfer of your data to Google in connection with the use of Google Maps, you can also completely deactivate the Google Maps web service by disabling JavaScript in your browser. Google Maps, and therefore the map display on this website, will then be unavailable.
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12.5 Google Web Fonts
This website uses web fonts from the following provider for consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transferred to: Google LLC, USA
The processing of personal data during the connection process with the font provider will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12.6 Google Customer Reviews (formerly Google Certified Shops)
We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.
If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. Your rating will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. The use of Google Customer Reviews may also involve the transfer of personal data to the servers of Google LLC in the USA.
You can withdraw your consent at any time by sending a message to the data controller or to Google.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
13) Tools and other items
Cookie consent tool
This website uses a "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The cookie consent tool is displayed to users upon visiting the site as an interactive interface, where consent for specific cookies and/or cookie-based applications can be granted by ticking boxes. By using this tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the boxes. This ensures that such cookies are only placed on the user's device if consent has been given.
This tool uses technically necessary cookies to store your cookie preferences. No personal user data is processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for processing is Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.
14) Rights of the data subject
14.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Article 16 GDPR;
- Right to erasure pursuant to Article 17 GDPR;
- Right to restriction of processing pursuant to Article 18 GDPR;
- Right to information pursuant to Article 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent pursuant to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Article 77 GDPR.
14.2 Right of objection
If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.
If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.
If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.
If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.
15) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.
If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.
When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.
When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.